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A new Twitter prototype debuted at SXSW on Tuesday, outlining potential future changes to the service, including updates that could dramatically change the engagement and interactions between accounts. It could even eliminate the dreaded "Ratio".
The new application prototype, named "twttr" based on the original social network name, allows testers to check for potential changes to Twitter and introduce new versions of the network before distributing them to all Twitter users. .
One of the main prototype design choices is to encourage conversation by changing the way responses to tweets are handled. Instead of presenting the tweets in a continuous, scrolling stream, tweeting responses are set back and slightly fuzzy, giving a more chat-like appearance to focus on the discussion. A subtle color code has also been added, highlighting subscriber responses.
Another major change brought to Twitter, prototyped in twttr, modifies the two main metrics of engagement of the social network: retweets and likes. A twttr feed contains only tweets, with interactions such as the answer bubble icon, heart icon, retweet icon and only visible sharing icon by clicking on the individual tweets.
Although Twitter designs are less visible, Twitter users see the less visible as a way to remove what is now known as "the ratio," which occurs when an unpopular tweet receives much more than answers – indicating that people respond unfavorably – than others or retweets. The Ratio or "get ratio'd" has since become a shortcut for tweets obviously bad – in 2017, Squire published "How to know if you have sent a horrible tweet"Explaining how the Ratio works.
The Ratio is particularly popular with smaller, unverified accounts because it is a way to resist the disproportionate influence of a high or follower account. Famous reports on Twitter have been registered against politicians, experts and corporate social media accounts. The Ratio has even made its appearance in offline speeches, such as when a member of the audience shouted "return to the Twitter ratio generation" to billionaire Howard Schultz at a news conference. event organized in January. wired to declare Schultz the "king of the Twitter ratio" for his unpopular speeches to the public. This has made the potential change of the Twitter feed instantly unpopular on the social network:
Hide the participation indicators and, accidentally or intentionally, eliminate The Ratio is part of a more concerted effort to promote what Twitter CEO Jack Dorsey has described (in a tweet, of course) as "the collective health, the openness and civility of a public conversation ".
"We are also working to change the product and change the policies to improve the health of conversations," said Twitter's consumer product manager. Keith Coleman told NBC News Wednesday.
The latest Twitter update also added an in-camera camera to encourage a commitment more similar to that of Instagram. The new camera will be deployed to iOS and Android users over the next week or so.
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