Tyson Foods launches large-scale attack on Beyond Meat

<p class = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tyson Foods (TSN) finally embarks on the mutant meat game dominated by a unique friend, Beyond Meat (BYND) and his rival heated Impossible Foods. "data-reactid =" 22 "> Tyson Foods (TSN) launches into the mutant meat game dominated by its long-time friend Beyond Meat and his passionate rival, Impossible Foods.

The largest meat producer in the United States announced Thursday that it will launch several new herbal products under the Raised & Rooted brand. The nuggets will debut at several large undisclosed retailers later this summer, while the mixed burgers will be marketed in the fall.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Note the word mixed as Tyson did not go full of mutant meat cooked in a laboratory like its advanced competitors. The nuggets are simply made from pea protein isolate and other plant ingredients, says Tyson. In other words, typical vegetable nuggets. Mixed burgers are made with a mixture of beef and pea protein. "Data-reactid =" 24 "> Note the word mixed as Tyson did not go full of mutant meat cooked in a laboratory like its advanced competitors. The nuggets are simply made from pea protein isolate and other plant ingredients, says Tyson. In other words, typical vegetable nuggets. Mixed burgers are made with a mixture of beef and pea protein.

Tyson says mixed burgers have fewer calories and less saturated fat than their competitors.

Highlighting the importance of a product launch in the plant-based food market, Tyson Foods has garnered the advice of its new CEO, Noel White. Normally, in the field of consumer products, product launches are not a big problem – and even when they are commented, a lower-level executive comments.

"Today 's consumers are looking for more protein options. We are therefore creating new products for a growing number of people who are open to flexible diets including meat-based protein and vegetable protein, "said Noel White, President and CEO of Tyson Foods. . "For us, it is" and "- not" or ".We remain firmly committed to our growing traditional meat sector and expect to be a leader in the alternative protein market, which is experiencing double-digit growth and could one day be a billion-dollar company for our company. "

For Tyson, the announcement must be a little bittersweet.

The company sold its 6.5% stake in Beyond Meat prior to the listing of the meat processing company in early May. Since then, the stock of Beyond Meat has exploded 115% thanks to a solid first quarter earnings report and an overwhelming enthusiasm for the Wall Street report.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow Brian Sozzi on Twitter @BrianSozzi"data-reactid =" 30 ">Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow Brian Sozzi on Twitter @BrianSozzi

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