[ad_1]
Dubai Tourism and Commerce Marketing statistics and figures show that Dubai Tourism experienced significant growth between 2014 and May 2018, up from 119% last year, compared to 41.4% last year. With the year 2016. The cooperation agreements signed by Dubai Tourism and major Chinese companies have contributed to the growth of this growth to exceed the number of Chinese visitors to Dubai during the first five months of the year, 400,000 visitors Visitors to the emirate of Dubai According to Helal Saeed Al Marri, Director General of Tourism Marketing and Trade (DTCM), the department pursues an innovative strategy to attract more Chinese visitors on several key axes, including strategic partnerships with large companies providing services or products related to tourism. The volume of investments, as well as promotional campaigns in 48 cities across China, and the upgrading of services provided by Dubai to Chinese visitors according to their wishes and needs.
We will not forget the significant increase in the number of flights by domestic carriers, estimated at 30 flights per week, an increase of 13% in direct flights in 2017. These factors have contributed to the sharp increase in the number of visitors from China.
Memoranda of Understanding
Dubai Tourism signed memoranda of understanding with a group of major Chinese travel, ICT and Internet companies this year in an agreement with Huawei The company shares information, photos and videos about Dubai through its apps, including the SkyTone app.The department has also signed a cooperation agreement with Flegi, the world's leading digital travel company in China from Alibaba Group, the global e-commerce giant to increase Chinese visitors to Dubai through closer collaboration in integrated marketing campaigns 19659004] Dubai Tourism has also entered into a strategic alliance with Internet company Tencent to promote Dubai as a tourist destination favorite Chinese visitors to enhance their visit experience through a small version of the Wi program tshat.
»Work on the development of many innovative projects M promotional efforts in China. These strategic cooperation partnerships support Dubai's tourism efforts in China through its representative offices in four major cities – Beijing, Shanghai, Guangzhou and Chengdu – and reflect Dubai's concern to provide a unique and integrated visitor experience. Chinese.
] Dubai Marketing
For the last three years, Dubai Tourism has played an important role in the successful commercialization of Dubai in the Chinese market, thanks to its efforts to provide an ideal platform for strengthening cooperation between ministries and private enterprises hosting Chinese visitors, Chinese New Year celebration, training of reception staff in various sectors and the preparation of guides in Mandarin through Dubai Tourism College Department , more than 200 tour guides, In addition to closer cooperation with China's industry partners, as well as many other activities
China is one of the largest markets Export world for tourists, with more than 129 million Chinese. According to The Sitrip Report.
Source link
