Facebook begins testing augmented reality ads in News Feed "News Feed"

Our news feed is a place where you can track what's happening on the social network. You can also see different types of ads and you can now add another to the list. Facebook announced today that it has begun testing augmented reality ads in the news feed.

Augmented reality ads on the news feed on Facebook will only be displayed to users in the United States, at least for the moment. Facebook is currently testing this new type of advertising so that improvements can be made in the future before displaying it to all users around the world. Enhanced Reality ads allow users to discover products that are published in the same way as filters from the Snapchat app.

An example provided by Facebook contains a pair of Michael Kors glasses. When users see an augmented reality ad in the news feed, they have the opportunity to click on the product to see what it's all about. Then the improved reality experience is applied so that they can see how the glasses are going to look on their faces. There will be a link that will take users directly to the product page if they wish to buy it.

Other brands that will test Facebook augmented reality ads this summer include NYX Professional Makeup, Bobbi Brown, Wayfair, Pottery Barn and Sephora.