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During its participation in the largest regional cultural festival (SOLE DXB), Cadillac unveils the new XT4, the first compact SUV built by the premium brand, as part of its policy of expanding the product family to the next level. In 2020, Mobility and willingness to improve the leadership experience, generally attracted by this annual event held for three nights and two days.
The Seoul DXP 2018 will be held from December 6 to 8 and will offer its young and young audience an exclusive opportunity to get acquainted for the first time with the all-new XT4 as part of Cadillac's prestigious activities. Appreciated the brand.
"Seoul DxP is one of the largest cultural festivals in the UAE and fully reflects our core values," said Christian Sommer, General Manager of Cadillac Middle East.
The Middle East is one of Cadillac's key industries, an ideal market for the all-new XT4, where the younger generation is the largest segment of the population.
"We are very pleased to have chosen Cadillac as the launch platform for the new XT4," said Raj Malhotra, co-founder of the Seoul DxP event. "The management of our audience is one of the pillars of our relationship.This partnership is a successful case that must be taken into account in terms of partnership and creative innovation that can result from the collaboration between a global company and a independent initiative such as Soul DSP.
In 2017, the prestigious American brand and the annual festival of fashion and arts announced a three-year long-term agreement. After two years of fruitful and constructive collaboration, this partnership will continue until 2019.
Last year, Cadillac made a lot of noise after announcing that it had brought "Andy Warhol" in its final version of 2017 to Soul Dxp, especially since this legendary artist was among the most most influential personalities of the twentieth century.
During the event, rare messages were presented that took a quick look at Warhol's experiences and personal relationships.
Cadillac aims to raise standards through a unique activity that gives Cadillac a real-life experience by providing a platform to unveil the XT4 vehicle at the regional level, which is highly anticipated by the brand's enthusiasts.
Note: The content of this news has been echoed by the country and does not express the point of view of Egypt today, but has been transferred as it is the echo of the country. We are not responsible for the content of the news or the custody of the previous source.
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