Mona Al Marri: The Jumeirah project embodies Dubai's creative spirit



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On the occasion of the inauguration of His Highness the Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Sovereign of Dubai, the five entities responsible for the project, initiated by Brand Dubai, Creative Branch of the Dubai Government Media Service, The project fits into the overall development movement that touches all components of the emirate and aims to develop a comprehensive framework that enhances the impact of its components by creating a holistic picture of the region, which is one of the most important tourist areas of Dubai with its various attractions.

Mona Ghanem Al Marri, Executive Director of the Dubai Government Media Office, said the launch of the Jumeirah project was in line with Sheikh Mohammed bin Rashid Al Maktoum's directives to transform Dubai into an open museum. . Dubai and most of its achievements have proven that it has been able to secure a place among the fastest growing cities in the world. Innovation remains the dominant feature of Dubai's thinking and and future efforts, confident in the ability of the UAE to overcome the obstacles of time. A few years ago, noting the exemplary cooperation between all project stakeholders constitute a key pillar to the success of its objectives.

The General Manager of the Dubai Government Information Office has expressed Brand Dubai's pride as part of its strategy to showcase all forms of creativity in Dubai, both artistic and cultural, as well as sports and associative , in order to make Jumeirah a flagship monument combining all these creative styles. Within a single entity whose success will foster fruitful cooperation and constructive partnership with all stakeholders, in a general context that brings together the many diverse initiatives and events of Jumeirah Street throughout the year through its facilities, tourism facilities and services, as well as cultural activities. Sport attracts thousands of visitors a day.

"We will work closely with our project partners and build with them a long experience in the implementation of several initiatives and projects, including the Dubai Technical Museum." The Jumeirah project, which will be implemented in partnership with the Dubai Roads and Transport Authority (RTA) and the Dubai Municipality, as well as Dubai Tourism and Dubai Sports Council, will help make Jumeirah a prime location for sports, tourism and cultural activities. Mira people who are eager to participate in this project with their ideas and suggestions as well as their homes, which will increase the walls of the number of works of creative international artists and Emiratis celebrate that the important features of the 39; Dubai history, especially those associated with the Jumeirah area and aspects of life where old and modern ".

Encourage creativity

Matar Humaid Al Tayer, General Manager and Chairman of the Roads and Transport Authority's (RTA) Board of Directors, expressed appreciation for the project and the pride of this authority for its role in landscape improvement. Cultural of one of the most important traffic arteries of Dubai. What is associated with traffic jams resulting from the desire of a large part of Dubai's population to get to different times of the day and to draw the street to a large number of visitors to Dubai, to the both inside and outside the country, including tourism options and facilities The service is dead Type

He emphasized that the RTA encouraged innovation as one of its strategic objectives and strived to strengthen all the opportunities that supported it. He spares no effort to encourage creative ideas, the Authority seeking to adopt creativity as the basis of its future direction. This is evident in the projects and initiatives that he seeks to implement. The Dubai Metro, which is the first driverless metro in the Arab region, bears witness to the history of Dubai in this region. A Terrain and its initiative to employ the latest technology provided in the field of mobility.

"The Jumeirah project is an important addition to Dubai's creative program," said Mattar Al Tayer. "This is a vital destination for Dubai residents and visitors from both inside and outside the country, where all initiatives and activities will be consolidated under one roof." This requires cooperation to find all the elements necessary for the success of the project, which is in line with Dubai's strategic objectives and affirms its global status.

Quality value

"The value of the Jumeirah project adds to Dubai's overall development efforts," said Dawood engineer Abdulrahman Al Hajri, chief executive of the Dubai Municipality. "The project incorporates a number of important elements to create the overall image of Jumeirah, which bears witness to the urban development observed in Dubai and in this part of the Arabian Peninsula during different periods, including remnants archaeological dating back to the 10th century AD, which is also today an example of modernity and modernity in Dubai.

Al Hajri praised the idea of ​​the project and expressed hope that it would further contribute to the achievement of its objectives, including through the cooperation of all parties involved in its implementation. "The project offers a new framework that combines many initiatives and integrates creative work with cultural and sports activities.The Municipality of Dubai is one of the priorities of the Dubai Municipality, which spares no effort to highlight the face. This is the foundation of Dubai's development and development. "

The Director General of the Dubai Municipality stressed the importance of including the people of Dubai in the preparation of the project and listen to their ideas and suggestions in order to take into account the needs and aspirations of the residents of this area, which has long been one of the first residential areas of Dubai. A small fishing on the coast of the Arabian Gulf, emphasizing that this stage is very influential to confirm the harmony of the results of the project and its components with the special nature of this region, which combines both residential and tourist, all Noting that the project will include many Beauty projects and add green spaces in the region to improve the environmental aspect of the project, reflecting Dubai's concern for providing the best possible environment for its inhabitants.

Cultural and tourist destination

Hilal Saeed Al Marri, General Manager of the Dubai World Trade Center (DTCM), General Manager of the Dubai Department of Tourism and Trade Marketing (DTCM), praised the project's goals and expected returns, especially in the most important ones. tourist and entertainment facilities of the emirate. As a global tourist destination that attracts millions of visitors every year from around the world.

"We are delighted to be part of this great project that fits into the ongoing development efforts in Dubai, where Dubai Tourism is organizing a range of quality events and activities that we are look forward to confirming the success of the project's goals, and create a new feature for the Jumeirah region as a destination not only for tourism but also for culture and sport, as well as a new center for creativity including works celebrating the original heritage of our state and presenting important features of Dubai's ascent and its ambitious journey to the future.

"Dubai's projects are unique and innovative, and Dubai spares no effort in translating this approach into a wide range of activities and initiatives celebrating this excellence," said Hilal Al Marri. "The Jumeirah Project will be a new message on a global scale.Life in Dubai is so vibrant and open to the cultures of the world that we want to root creativity as an important and central part of its renaissance and achievements, which are a source of pride and pride for all of us.We look forward to working with all parties to bring more innovative ideas into the program of projects we expect.As a new source of support for the Rooij and Dubai tourism and the United Arab Emirates ".

way of life

Saeed Hareb, Secretary General of the Dubai Sports Council, expressed his pride at having participated in the Jumeirah project, which is part of its efforts to raise awareness of the healthy lifestyle and lifestyle. the culture of sports practice, which makes Dubai a city that drives all its residents and visitors to follow. A method that encourages movement and physical activity to maintain life in ways that ensure the health of all members of society.

"We are delighted to contribute to the Jumeirah project by offering a range of activities organized by the Dubai Sports Council throughout the year, reflecting the vital nature of the region and encouraging a way of life. healthy in keeping with Dubai's interest in the health of the community and its desire to provide the right places for sport.

"Dubai Sports' strategy is to strengthen the status of the emirate as a destination for stars around the world while encouraging city residents to exercise and adopt this approach as a daily lifestyle, "said Hareb. "Jumeirah is unique by nature because it is located in the Persian Gulf, a place conducive to the practice of different types of sports activities, while the sports structures of the region help to attract a wider audience, thanks to trails dedicated to walking and running, as well as the preparation of numerous sports facilities.

Community participation

The various phases of the Jumeirah project preparation included community participation, contributing to the evaluation of the creative aspects to be distributed in different places along Jumeirah Road, as well as a committee composed of a Jumeirah group co-sponsored by Ali bin Thalith. , Secretary General of the International Photography Prize Hamdan Bin Mohammed. And the UAE's media, Juma Bin Thalith, have identified the most important memories associated with the Jumeirah region, as well as the most appropriate creative works to monitor these memories and crystallize them in a contemporary format in tune with nature of the region. DUBAI in Dubai.

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