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The National Program for Small and Medium Enterprises of the Ministry of Economy, in cooperation with the Embassy of the Saudi State, participated in a trade delegation of the United Arab Emirates to the Forum on the United States. Commercial excellence organized by the General Organization of Small and Medium Enterprises (MITSHAT) at the Ritz Carlton Hotel in Jeddah.
Prince Badr bin Sultan bin Abdul Aziz, Deputy Governor of the Mecca region, inaugurated the United Arab Emirates pavilion at the Forum of Commercial Excellence, with the participation of the Saudi Minister of Commerce and Trade. Investment, Mr. Majid Al-Qasabi, and engineer Saleh Al-Rasheed, Governor of Minshat, Saudi Arabia. The state's general consul in Jeddah and Dr. Adeeb Al-Afifi, director of the National Program for Small and Medium Enterprises and Enterprises of the Ministry of Economy.
The United Arab Emirates pavilion, organized by the Ministry of the Economy's National Program for Small and Medium Enterprises, comprised about 200 Emirati entrepreneurs from different brands, including the technology sector, the health services sector and the health sector. the food sector. Economic diversification of the state.
Adeeb Al-Afifi, Director of the National Program for Small and Medium Enterprises, Ministry of Economy, said: "The Trade Fair of Excellence is an important opportunity for UAE SMEs and entrepreneurs wishing to launch their projects or develop their brands. " According to international estimates, Contributes on average between 4% and 5% of countries' gross domestic product globally and offers employment opportunities estimated at 2 million on global concessions with 19 million jobs. Franchise functions represent 6% of private sector jobs in T countries apply the franchise system.
He emphasized that the program wanted to participate in local and international initiatives, which contribute to empowering and supporting entrepreneurs through the creation of investment opportunities and the transfer of technology and expertise to them.
Adeeb Al-Afifi, Director of the National Program for Small and Medium Enterprises, gave a speech at the second roundtable, which focused on the region's challenges and opportunities for commercial excellence. The most important success factors, adding that the integrated work team and owner of passion and conviction and clear vision is the team that will work to the success of the project.
In addition to the Franchise Forum, several Memoranda of Understanding and Commercial Franchise Agreements were signed between members of the National Program for Small and Medium Enterprises and participating companies.
In this regard, an agreement was signed between the Al-Riyadh Foundation for Consultations and Studies, represented by Dr. Sultan Fayez Al Shamsi, and the Center for Quality Management and Excellence, represented by Dr. Al-Murozak Al-Fahmi, in the presence of Dr. Adeeb Al-Afifi, head of the United Arab Emirates delegation to the forum.
A memorandum of understanding was also signed between the Emirates Foundation, represented by Essam Lootah, owner of the Foundation, and the largest commercial franchising company in Saudi Arabia, as well as other commercial franchise and memoranda of cooperation between UAE companies and other participating companies at the Gulf, Arabian and World levels.
For three days, the forum provided visitors with services divided into four main sections: facilities, training, consulting services, legal, government and financial services.
During the forum, international and local specialists from the commercial franchises sector were set up, including the Commercial Franchises Awareness Program, the terms and conditions for granting your franchise, trends in international franchising, international development and export of commercial franchises.
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