Al Ittihad Journal – Mohammed bin Rashid: UAE will remain a model for the development of the goal of community happiness

The Vice President of the United Arab Emirates, Prime Minister and Sovereign of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum launched the Jumeirah project at the initiative of Brand Dubai, the creative body of the media bureau of the United Arab Emirates. Government of Dubai, which is implemented in partnership with the Dubai Roads and Transport Authority (RTA). Dubai Tourism Council and the Dubai Sports Council. The event includes a number of initiatives and activities aimed at celebrating Jumeirah Street as part of the emirate's history. and as a testimony to the development of Dubai and a bridge linking its past to its present.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, chairman of the Dubai Government Media Office, has adopted the "Jumeirah Project", which will be the hallmark of his various initiatives and activities, whose design reflects all aspects of the project and reflects the nature of Jumeirah Road. .
HH Sheikh Mohammed has informed the public about the goals of the integrated project to transform the Jumeirah region into an attractive cultural destination for Emirati, Arab and foreign creators from around the world, and to highlight the status of this vital region, which is an important attraction. Major tourist attraction in Dubai for visitors both inside and outside the country. Projects and initiatives.
The project took into account the constituent elements of the new image of the region of Assert. The different stages of the history of the emirate date back to ancient times and currently constitute a model of modern life with all the manifestations of civilization and progress.
His Highness will be informed of the different components of the project, which will include a series of creative works that will be distributed along Jumeirah Road, the water channel in Burj Al Arab and Madinat Jumeirah, as well as numerous events and activities included in the project program throughout the year, including art exhibitions, sports competitions and activities. Cultural and community, in a framework whose elements are integrated under one roof to highlight the important historical and creative value of this part of Dubai.
His Highness Sheikh Mohammed Bin Rashid Al-Maktoum expressed his gratitude for the project's objectives and for the benefit of creative thinking and creative work that brings together government bodies in Dubai and allows them to provide qualitative initiatives tailored to the needs of the public. Constant advances of the city and transmit them, reflecting the special nature that has long characterized the UAE lighthouse. For cultural outreach and a major center to encourage creativity in various forms, and confirmed its position as a tourist destination of first-class attractions attracted by a particular place among the most important tourist destinations at the regional and global levels.
"The advanced working method, the ambitious vision and the clear objectives are the way to go beyond tradition to creativity and turn ideas into achievements … UAE has amazed the world with a process of development that has placed the individual and society at the top of its priorities … Our goal is to continue to focus on our future opportunities, which helps us to win the rank leading by adopting a thinking that uses creativity as a bridge to achieve the highest levels of excellence in all areas. "
He added: "We want to innovate in all our initiatives and projects … and encourage our unique ideas without limits … Our goal is to make Dubai a museum in which the world will see the characteristics of its race in time, in the area of ​​development and an example in stimulating non-traditional thinking among its members and allowing all creative energy to contribute to the advancement of our path to the future. "
Mr. Muna Ghanem Al Marri, General Manager of the Dubai Government Media Office, HE Mattar Humaid Al Tayer, General Manager and Chairman of the Board of Roads and Transport Authority, Mr. Daoud Abdul Rahman Al Hajri, Director General of Dubai Municipality; Director General, Dubai Department of Tourism and Commerce, HE and Saeed Hareb, Secretary-General, Dubai Sport Council.
The Jumeirah project reflects the importance of this vital area, located in the heart of the city, which represents the different components of tourism and community value as well as historical importance, as it reflects the development of Dubai during the different periods dating back to the beginnings of the history of the Arabian Peninsula, while Jumeirah Street is currently a major tourist attraction. For residents of Dubai and its visitors from within and outside the country, including a variety of options, in the forefront of which are some of the most important tourist and hotel facilities in Dubai. # 39; emirate.
The new project aims to achieve a number of goals corresponding to the status of this vital part of Dubai, including the tourist attractions that make it the visitor center, including luxury hotels, shopping malls and restaurants, which offer visitors a contemporary concept and experiences tailored to the different requirements of residents and visitors.
The project will be implemented in partnership with the Roads and Transport Authority (RTA) and the Municipality of Dubai and will be implemented in accordance with the instructions of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to transform Dubai into an open museum. The aim of the Dubai brand is to highlight the concept of innovation, which is the essence and foundation of the achievements that have made Dubai a model of global development based on the achievement of community happiness and the promotion of a positive energy among all its members.
The Jumeirah project includes 30 works of art from 30 Emirati Arab and international artists spread over 30 sites along Jumeirah Road, confirming the world status of this vital artery, which is a leading destination not only in the United Arab Emirates, but also in the Gulf region. The community of Dubai – especially the Jumeirah region – has long been recognized for its development, a symbol of the city's development in general.
"The Memories of Jumeirah" The theme of the murals that overlook the walls of several houses overlooks the facade of Jumeirah Street. They all fit in with the idea of ​​linking the past to the present, a reflection of Dubai 's approach to preserving both originality and modernity, with significant community characteristics for the different stages of this neighborhood. And memories associated with the spirits of the visions of his past, which contribute to the promotion of the public landscape and the aesthetic character of the emirate.
The project will be distributed to a number of bus stations located on Jumeirah Road, which will give a new dimension to the city's urban mobility network, key element of the state-of-the-art infrastructure that has developed its position among the cities the most dynamic and fastest growing in the world. Offering Dubai's public carriers the opportunity to enjoy the creativity of many prominent international artists as part of a scenic show that conveys a host of positive messages through acts that symbolize important aspects of the memory of Jumeirah and Dubai in general.
The Jumeirah project, associated with creative work related to the aesthetic appeal of the region, includes a wide range of activities, leisure and entertainment, as well as sports and sports competitions.
The different components of the project combine to create a new identity for Jumeirah Street as an integrated cultural, community, sport and creative destination with many attractive options for thousands of visitors flocking to Jumeirah every day to strengthen the project's goals. and showcase its results.
The event will be held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince, to encourage residents and visitors to Dubai to train daily for 30 minutes on various activities, festivals and events. initiatives. Dubai is the most active city in the world. The challenge is to encourage all members of society of all ages to adopt a healthy lifestyle based on exercise.
The annual "Games of Government", the first of its kind in the world, organized by the Executive Board and bringing together teams representing various institutions, departments and agencies of the Government of Dubai and the country, includes a unique model combining physical and mental challenges for motivate the team spirit. On the different challenges covered by these games and offers attractive prizes to winning teams up to a million dirhams.
Jumeirah sports activities include marathon, swimming, fitness, triathlon, yoga and beach ball competitions. Traditional race of dhow boats.
In addition, many tourism festivals are on the agenda of the Jumeirah project, the most important of which is the Culinary Festival, which celebrates the culinary arts, including a distinguished program of activities and entertainment reflecting Dubai's wealth in the field of culinary arts because of the diversity of its cultures.
The festival will highlight the different types of food available in Dubai, including the experience of fine dining to discover the flavors of international restaurants in the unknown.
Jumeirah has a wide range of attractions, including the breathtaking views of the Persian Gulf Coast, the best beaches in the world and the world's best leisure facilities along the Jumeirah Highway, including Burj Al Arab, Madinat Jumeirah, "Valley" and other tourist facilities and service excellence frequented by thousands of visitors every day, including parks and parks are elements that interact to promote an atmosphere of happiness and of joy among the people.