"Al Mashat" and "Al Fahid" discuss tourism marketing for the Arab region



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Ms. Rania Al-Mashat, Minister of Tourism, discussed with Mr. Bandar bin Fahd Al-Fahid, President of the Arab Tourism Organization, the accompanying delegation of marketing and promotional means in the Arab region, as well as aspects of cooperation between the Organization and the Ministry in several areas. In addition to the implementation of several training programs and re-education of workers in the tourism sector in all areas.

The meeting also discussed the need to attract more Arab tourism investment to the Republic of Egypt and to benefit from investment guarantee policies encouraging investors to establish their tourism projects safely thanks to the agreement signed between the Organization and the Islamic Development Bank.

The meeting of the 21st session of the Arab Ministerial Council for Tourism, to be held in Alexandria, will be held at the headquarters of the Arab Academy for Science and Technology, and will include support for the economy. Palestinian, the development of information and statistics on tourism, Quality standards of tourism in the field of tourism and travel agencies provided by the Arab Organization for Tourism, challenges of tourism security Arab and management mechanisms, business incubators for tourism projects, participation of the Arab Ministerial Councils specializing in Expo 2020 B, the proposal to form sub-committees following the Technical Committee for Arab Tourism, the role tourism media in the implementation of the Arab Tourism Strategy, reviews the report on the activities and achievements of the Arab Tourism Organization for 2018. D joint union of Ministers of Tourism and Ministers of Culture of the Arab States.

Moreover, the Arab Organization for Tourism has explained the growth of international tourism in the Arab region, which is expected to reach 3% by the end of 2017. The hospitality sector in the Arab region has registered a net improvement of the occupancy rate of 3.2%, which contributed to the GDP of the Arab region of 67.5 billion USD. The Arab region is expected to reach 195 million tourists in 2030, three times more than the current number of tourists, stressing that tourism is a major industry and an important economic resource for countries where, in 2017, the world had more than 200 millions of tourists.

According to tourism statistics, the tourism and travel sector is one of the most important sectors to help reduce employment and reduce unemployment. This sector directly supports around 110 million jobs by the end of 2017. Indirect support for job creation affects about 280 million people, every job in the world and in every Arab countries contribute to the direct employment sector of about 10 million people, or 12% of total employment in Arab countries. The volume of investment in the tourism sector in the Arab countries is expected to reach the end of 2020. Up to 323 ml T dollars.

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