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Opinion – Agencies
While smart phone companies compete in a frantic race to provide their products with sophisticated features to attract as many consumers as possible, the buyer remains alert to something else before choosing a device.
A study, which would change the strategy of smart phone manufacturers, revealed that the appearance of the phone was the first consumer standard to consider before making a purchase decision.
The research conducted jointly by the University of Seville and the Catholic University of Chile has revealed that those who wish to buy smart phones consider the technical specifications provided by the phone as a secondary and non-critical issue.
The study examined the opinions of 390 people in Brazil and Chile to learn more about their behavior when buying smartphones.
"The more attractive the phone is and the more attractive the design is, the stronger the relationship between consumers," said the University of Seville in a statement, which indicates a fundamental impact of the phone's appearance on the market. purchase decision. "
"The analysis shows that the smartphone is the most determining factor in the intention of purchase, so it has been suggested as the most advantageous feature to use when designing advertising campaigns."
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