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The mobile phone market in the United Arab Emirates this year is about 5 million units , While smartphones account for more than 75% of the market, they will experience positive growth from the third quarter of this year with the introduction of new smart phones by major players in the global market, led by Apple and Samsung followed by Huawei. LG, Sony, Obo, Nokia and Lenovo.
Fahad Al-Bannai, CEO of X- "The mobile market in the United Arab Emirates saw 2017 and early 2018 a redistribution of market share among the world's leading brands as well as significant changes in user attitudes towards phones middle-price smart known to combine the latest technology and price
Al-Bannai said in private statements to the "Gulf": The domestic market experienced in 2016 and 2017 decline in sales growth and very strong competition between the signs of "Apple" from the Main and Samsung, Huawei and some Chinese brands. "This year, there will be other signs of competition, especially from brands that are betting on cheap phones and high quality, and therefore technology, quality and price. "Al-Bannai explained that the UAE's smart phone market is one of the highest in the Gulf region, particular region, due to the great diversity of the market, UAE's first global and regional market, "Al-Bannai said:" Axiom Telecom expects to achieve sales at the same pace in 2017, which is equivalent to about 7 billion dirhams, while the company expects to receive a share of 60% by the end of the year. , Compared to 57% of the market, as expected The company achieved organic growth of 25% compared to 2017.
Al-Bannai pointed out that the company had completed in 2016 an internal restructuring process to monitor the company. 39 market evolution allowing it to increase its market share in terms of sales and distribution. "The smart phone market in the United Arab Emirates is undergoing a rapid transformation in the use of smartphones exclusively with a sharp decline in traditional mobile phones due to lower prices for Internet services on these phones and phones. Access Price for ac The company is seeking to increase its sales via the Internet, which currently accounts for about 10% of total sales to the UAE, and also wants to improve its operations by integrating the latest technologies in the world in sales (19659003) The company will continue to strengthen its distribution operations, which must be developed to meet the growing aspirations of suppliers, and by providing a technical and logistical network on the ground allowing the company to respond to needs outlets as quickly and efficiently as needed On the expansion map of "Axiom Telecom this year, Al Bannai explained that the company has about 40 stores in the United Arab Emirates and does not intend to increase its number this year, but will develop a number of them to meet the expectations of buyers. "With regard to after-sales service.
With the expansion of the business in Saudi Arabia, Fahd Al Bannai, CEO of Axiom Telecom, said:" The company currently has of 40 stores in Saudi Arabia, UAE and Saudi Arabia The current period and focus on distributions rather than opening new stores.
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