Electronic Arts officially announces the acquisition of Industrial Toys



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Technology News Electronic Arts announced today that it had acquired Industrial Toys, a video game developer founded by former Bungie CEO Alex Seropian, who also contributed to the development of Halo. With immediate impact, the Industrial Toys team will join the Electronic Arts Worldwide Studios team.

For this transaction, Electronic Arts said: "Led by Alex Seropian, founder and former CEO of Bungie Studios and former CEO of Disney Interactive, the team develops unique game ideas on different devices and joined EA with a continued focus on More games based on new concepts in life The 14-person Industrial Toys studio joins EA Worldwide Studios, the worldwide creative group responsible for developing EA games on all major platforms

The development team has already worked on a series of "Midnight Star" games based on the concept of roles for smartphones and tablets.In addition to producing an interactive novel called Midnight Rises with the help from veteran cartoonist Mike Choi and sci-fi writer John Scalzi, Samantha Ryan, vice president of EA Worldwide Studios, said, "Create great games requires exciting developers and incredible creativity, and every time we work with Industrial Toys, we have always been inspired by their unique approach. We are excited to share them by organizing our studio, looking for new ideas together and bringing incredible new games to our players. "

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