Electronic Arts officially unveils its acquisition of industrial toys

Electronic Arts announced this week that it has acquired Industrial toys, It was founded by the former CEO of Bungie, Alex Seropian, who also participated in the development of Halo. With immediate impact, the Industrial Toys team will join the Electronic Arts Worldwide Studios team.

For this transaction, Electronic Arts said: "Led by Alex Seropian, former founder and CEO of Bungie Studios and former CEO of Disney Interactive, the team is developing unique game ideas on different devices, joining EA with a continued focus on More games based on new concepts in life The 14-person Industrial Toys studio joins EA Worldwide Studios, the global creative group responsible for developing EA games on all major platforms.

The development team has already worked on the "Midnight Star" game series based on the concept of roles for smartphones and tablets.In addition to producing an interactive novel called Midnight Rises with the help of veteran cartoon writer Mike Choi and sci-fi writer John Scalzi. [579004] Samantha Ryan, vice president of EA Worldwide Studios, said, "creating gamesawesome requires exciting developers and incredible creativity, and every time we work with Industrial Toys, we have always been inspired by their unique approach. We are excited to share them by organizing our studio, looking for new ideas together and bringing incredible new games to our players. "