Emirates NBD encourages digital transformation with an investment of one billion Australian dollars

29 10 2018

Emirates NBD has signed a strategic partnership agreement with Horton Works as part of the digital transformation process, for which the bank has set up an investment of 1 billion AED. This agreement is a crucial step for the Bank to move towards a direct data flow in the first quarter of 2019, enabling it to monitor client knowledge, operational results and combat fraud.

The partnership is structured to create a "business data platform" that will make a contribution by providing operational intelligence and data-driven analytics to play a key role in improving business intelligence. Customer experience through comprehensive and personalized customer information that will allow it.

The global, scalable and scalable HDPE platform for the creation of the enterprise data platform will allow a new team of data from the Emirates NBD to focus on accelerating the Bank's data capabilities, particularly to ensure reliable and secure data. Centralized and secure for users of the enterprise data platform with the function of automating reports.

The bank aims to activate the data flow directly from the beginning of 2019 to support direct and applicable information.

"Data is one of our most important assets in today's information economy," said Abdulla Qassem, chief operating officer, Emirates NBD Group.

As part of our digital strategy, we are committed to harnessing the power of data to gain general information about our customers, accelerating our ability to launch products and services in the market to capture the growing digital innovation based on these data and leverage advanced analytics to improve our operational performance.

Horton Works has been chosen as a strategic partner because of its strong commitment to innovation, particularly through its state-of-the-art Hadop platform.

"With the growing importance of data, companies that take the initiative to adopt a modern data structure are able to seize new opportunities and improve their efficiency by emancipating models. Isolated isolated and managing all their data, "said Kamal Barrar, Vice President, Middle East and Asia Pacific at HortonWorks. The platform is open and flexible.