Ericsson reveals levels of use of social media platforms



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  • The average time spent on social media applications increased by nearly 60% between 2014 and 2018.
  • Less than one in five people trust information read on social media platforms.
  • Seventy percent of respondents believe that social media companies must ensure that there is no fake content on their platforms.
  • One in five people think they will have more information via social media platforms in the next five years.

The widespread use of social media platforms has had a number of negative consequences on the lack of privacy, but their use continues to grow as the number of users and the average time spent on these devices increases . According to the latest Ericsson Consumer Reports report, titled #OMG Social media is here to stay.

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The report drew on responses from more than 2,600 smartphone users in the United States and the United Kingdom, as well as interviews in Brazil, Japan, Sweden, the United States, and the United States. United Kingdom, as well as data from a pre-existing user database. Worlds.

Andre Gualda, Senior Advisor, Consumer Lab, Ericsson, said: "After a wave of negative reviews, particularly with Cambridge Analytics and other specialized privacy centers, we have learned what the media is promoting Analysts believe that social networking platforms are about to disappear, and social networking platforms, in my opinion, will not be reduced at all, but instead are growing steadily. "

You can now listen to the authors involved in the report, while Andre Gualda and Karina Shyrokykh outline the key findings of the report in the latest episode of the Ericsson News podcast series. You can also listen to the other podcast of the Ericsson Consumer Lab by clicking here.

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