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It has been reported that Facebook was developing a new app to compete with TikTok, a very popular application from China that allows users to create 15-second videos. TikTok is very popular among teens and has recently been merged with Musical.ly to expand its user base. Facebook is now looking to take advantage of this new approach to adoption among teens because it has become obvious to the company that the Facebook network is no longer important for this category of people. users. Thus, Facebook has now decided to launch a new application called Lasso, which is essentially an application based on the same concept of TikTok.
A survey conducted by A Pew Internet earlier this year found that only half of teenagers said they still use Facebook in 2018 compared to 2014, when 71% of teenagers reported using the social network regularly. Facebook is now looking to find stray teenagers through a different service, namely Lasso.
Facebook has launched the new Lasso app without much hype. This application allows users to register while dancing or synchronizing their lips with music. It's exactly the same as the TikTok app for users. Users can also record short videos such as Vines with Lasso.
"Lasso is an independent app for short, entertaining videos ranging from comedy to beauty, fitness and more," said a Facebook spokesperson. We are excited about our potential here and we will collect feedback from people and creators. "
Users can log in to Lasso using their Instagram account or by creating an account via Facebook. The short video files will automatically play in the application when the hacks are highlighted below. The content can also be filtered by hackers. Lasso videos can be shared as clips on Facebook, and this can also be done on Instagram soon.
In general, the Lasso download on the Android and iOS platforms is now available on my Google Play Store and iTunes App Store.
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