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Far from the specifications. Another standard decides the next decision of buying a phone.
24:15
Tuesday, October 23, 2018
Books – Assem Al-Ansari:
A study that will change the strategy of smart phone manufacturers reveals that the appearance of the phone is the first criterion that consumers take into account before making a purchase decision.
According to Sky News, a joint study from the University of Seville and the Catholic University of Chile, those who want to buy smart phones consider the technical specifications provided by the phone as a non-critical aspect.
The survey interviewed 390 people in Brazil and Chile to find out about their behavior when buying smartphones. The researchers found that the vast majority of them made their decisions based on their admiration for the appearance of the phone.
The more attractive the phone is and the more attractive the design is, the stronger the emotional relationship that the consumer builds, indicating a fundamental impact of the phone 's appearance on the purchase decision, said the phone. study.
"The analysis shows that the smartphone is the most determining factor in the intention of purchase, so it has been suggested as the most advantageous feature to use when designing advertising campaigns."
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