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Ron Kaufmann, world specialist in culture to provide outstanding services, said that successful global experiences and so-called economic miracles such as Dubai, Singapore, Japan, and South Korea were primarily based on 39, improving customer service. The conference was organized by the Ministry of Planning, Monitoring and Administrative Reform under the patronage of President Abdel-Fattah Al-Sisi and by Dr. Mustafa Madbouli, Prime Minister, in partnership with the Ministry of Planning, Follow-up and Administrative Reform.
Kofman noted that inter-institutional competition depends on many factors, including the effectiveness of operational performance, the ability to reduce costs, money savings, effort and time, as well as quality and added value produced by exceptional customer service. He added that emerging economies, especially small and medium-sized countries that do not have a lot of competition for big countries like China and India, are beginning to realize the importance to offer a premium service that leaves a lasting impact on their customers.
Kaufman cited Singapore's state-of-the-art experience in this field, noting that Singaporeans have a world-class education system in which they have been able to prepare generations of Singapore's skilled human capital .
Kaufman added that in the Singaporean curriculum, marketing material is specialized in qualifying students with the tools needed to provide the best experience to clients of institutions of all sizes and their nature.
"At the bottom of the list, there is a very low level, which is a non-standard level," said Kaufmann, "there are six levels of service to meet the needs of different customers."
The normal level, reached when the service meets the main objective, but does not leave an impact on the client, and this level in turn requires the work and go to the stage Next is the level of quality that meets the expectations of the customer's basic service for the introduction. The level of service required or desired reaches a level that reflects the organization's efforts to rehabilitate its facilities and train its executives to deliver a unique customer experience and quality.
The level that surprises the customer by providing him unprecedented comfort reaches the main goal With the customer In the end, the high level of services that offer customers an experience that we can call "property" is the ultimate aspiration of all institutions.
Kaufman concluded by referring to the role of modern technologies in improving customer services. The level of customer satisfaction across all sectors of the public and private sector highlighted that hotels and airports are living examples of what customers should be in other areas where the facilities best meet the needs of customers. Round
Ron Kaufmann is a world leader in education and motivation to improve services and build a service culture: Kaufmann's book, Uplifting Services! "The proven path to delight your customers, your colleagues and everyone else to meet you" is one of the best-selling books in the New York Times and 14 books are devoted to providing ideas and applications to improve the level of service. You like it
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