Prohibition of real estate advertising, pilgrimage and health without the consent of the authorities concerned

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Date: 2018-10-30 16h38

The National Media Council has stipulated that state institutions must obtain the agreement of the relevant educational authorities before publishing the advertisements for private lessons, as well as statements relating to real estate and to health related to the Hajj and Omrah campaigns.

The Council announced yesterday, during a briefing, the publication of a directory of ads in which advertising institutions, whether through traditional media or electronic media networks or companies, get a license to carry out advertising activities and a set of legal, social and ethical standards, Recent Period – advertising institutions for violation of these standards.

The guide aims to protect the public from any advertising that does not meet the applicable standards and to develop and organize the advertising activity as an effective industry contributing to the advancement of the country's economic development.

The Council declared that a fine of 5,000 dirhams would be imposed in case of violation of the advertising content of the norms and rules set out in the guide, but that the offense will be doubled if it is repeated within a specified time period. One year from the date of commission of the previous offense and will not exceed 20,000 dirhams.

During the meeting, the Council highlighted the details of the guide, indicating that it included a definition of the nature of advertising and the laws and regulations that governed it, content standards and advertising requirements. , as well as social media ads, in accordance with the electronic media system and the license conditions for the activities and advertising costs. The board stated that it did not require the vision or license of the announcement before its publication, but that it would intervene in case the statement would contravene the standards and controls in effect and invite the institutions, media and individuals and entities covered by this guide to adhere to the advertising content standards contained therein.

Rashid Khalfan Al Nuaimi, Executive Director of the Media Sector, said: "In line with the Council's vision of promoting and promoting the media sector, we have published the Guide to the Declaration, which sets out the principles, frameworks and standards governing advertising in the media and its new tools, including social media. " "With the rapid growth of the global media industry, the advertising sector has become very important both economically and socially, and economically, advertising plays an important role in the economic growth of the sector, in terms of the search for goods, By increasing the rates of consumption of individuals for the products of the establishment, which leads to an increase in the volume of production and therefore an increase in their economic profitability On the social level, the Declaration is essential, particularly as regards the cultural and civilizational heritage of the State and respect for its national identity. "

The guide referred to electronic advertisements in social media, emphasizing that all those who carry out advertising activities – on a commercial basis and in exchange for material or non-material material – must, by these means, obtain prior authorization from the Council, condition that they apply to advertisements exchanged on the means of communication. Social criteria and conditions of advertising: The account holder is the main responsible for the content of his account. In terms of social media advertising terms, the guide has defined the following conditions: Advertising must clearly identify social media, the ad must be distinct and independent of the editorial content. Or advertiser-paid eyes, for publications or articles published on social media, websites or blogs. The guide referred to activities on unlicensed social media: free activities, charities, free advertising for non-commercial purposes and any other activity that the Commission considers exceptions. The Guide set out the conditions of license applicable to advertising activities for individuals, businesses and institutions, citizens of GCC states, and GCC state enterprises and institutions. The National Media Council stressed the need to obtain the prior agreement of the relevant authorities for specialized advertising such as drugs, energy drinks, promotions and special offers, as well as 39, real estate, universities, educational institutions, nurseries, Hajj and Umrah campaigns, etc.

License fees

In accordance with Cabinet of Ministers Decision No. 19 of 2017 on fees for media services, license fees for advertising license activities for websites and e-advertising accounts have been set at 15,000 dirhams. , as well as for the renewal of 15,000 dirhams and the licensing of production and advertising activities 5000 AED, and renewal 2500 AED.