The group "mbc" confirms: Amr Adib will not replace Sharif Amer

• Mazen Hayek: The role of the group will increase in Saudi Arabia during the coming period to convey the voice and image of the new Kingdom.
• We adopted the plan to transform Shad.net into Netflix Arab World. The new five-year plan for the third phase of development, which aims horizontal and vertical expansion and growth until 2023, highlighting that the plan, which has already been adopted and will soon be implemented, Y including the launch of new digital channels and platforms, including the diversification of resources This is not limited to advertising, but also includes the strengthening of the group's role in Saudi Arabia in the coming period, more than ever, to transmit the voice and image of the new Kingdom without any impact on the work of channels in other countries. "

said that the ambitious plan aims to continue to bring the best media content in the world to the Arab region." Shahid Dotnet "will be a real competitor in the market and will become Netflix in the Arab world, especially offering exclusively through it, serving millions of users, and may

Mazen Hayek pointed out that the appearance of journalist Amr Adib on the mbc television channel in Egypt will not contradict the presence of the media, the high-end and respectable Sherif Amer, pointing out that Mohamed Abdel-Motaal, head of the channel, is currently working on the new map of the program, and will determine how each will appear in the coming period, to harmonize the content of the program, and must be announced all the details of the deal with Amr Adib A press conference will be held in September

Hayek concluded by saying that the advertising market is going through a e advertising recession that is now 18 months old, which has greatly affected advertising revenues.Some of the reasons for this recession are related to economic and political reasons, and the advertisers themselves have lost Arab markets or less invested, which is reflected in their advertising spend as their budgets dwindle, pointing out that each channel seeking to obtain the highest proportion of advertising is a legitimate right for all.