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The prestigious Branding Awards, the most prestigious brand in the world, have awarded the title of "Best Brand of the Year" to 270 brands from 33 different countries at the State Apartments of Kensington Palace.
Beijing Tong Ren Tang, BMW, Cartier, Club Med, Solar Jinko, Johnny Walker, Lego, Beijing, etc. L'Oreal, Louis Vuitton, Nescafe, Rolex, Samsung, Schwarzkopf and Yakult.
National winners in the Middle East include Ahli United Bank, Bahrain Duty Free, Batelco, Sinico, Gulf Air, Bahrain, GIG, Kims, National Bank of Kuwait (NBK), Kuwait Finance House (Kuwait) and Al Maha.
, "Bank Muscat", "Omantel" and "Boufak Amman" (Oman); "Al Jazeera Parfums", "Kuwait International Petroleum Company" Q8, "Alkhan", "ADNOC Distribution", "Al Ain" Sina, Centrepoint, Damascus Jewelry, Emirates Integrated Telecommunications Company, Dubai Duty Free, Dubai Mall, Emirates Gas, Emirates NBD, Etihad Airways, Emirates Telecommunications Corporation and New Medical Center Hospital.
Regional winners include Lulu and Ras Al Khaimah ceramics.
Winners are judged on three elements: brand assessment, consumer market research, and online public voting. It should be noted that consumer voting constitutes 70% of the evaluation process. One winner is declared in each category for each country.
Richard Rolls, President of the World Trading Forum, said, "The awards highlight the achievements of some of the world's best brands, and with only six winners per country, winning these awards is a great achievement."
"More than 4,500 brands from 57 countries have been named this year and 351 brands from 49 countries have been announced – winner of 81 brands from 16 countries at the ceremony in New York, 270 brands of 33 states at the ceremony in London The awards were not awarded to all countries, as some brands did not get enough votes to qualify.
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