Uber chief operating officer, marketing director resigns



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Barney Harford, director of operations at Uber, and Rebecca Messina, director of marketing, are retiring, the company said Friday.

In an email to employees, Dara Khosrowshahi, CEO, said that Uber's progress now gave him time to get involved more directly in the day-to-day operations of the company. Khosrowshahi wrote in the email that he had decided that those responsible for the main activities of Uber should report directly to him.

"This will allow me to be more active and help our leaders solve their problems in real time, while ensuring that our vision of the platform becomes a reality," he said. declared.

As a result of this organizational change, Khosrowshahi said that Mr. Harford agreed that the role of director of operations "made no sense" and had decided to leave the company. 39; company.

Khosrowshahi also decided to combine Uber's marketing, communication and policy teams to maintain a "unified story for consumers, partners, the press and policymakers". This team will be led by Jill Hazelbaker, Senior Vice President of Communications and Public Policy prior to this reshuffle. As a result, Khosrowshahi said that Messina agreed with him to say "that it makes sense that she moves on to something else".

"There's never really a good time to announce departures or changes like this, but with the IPO behind us, I felt it was a good time to simplify our organization and prepare ourselves for the future, "Khosrowshahi said.

The CEO said he would answer employees' questions at a plenary meeting in Washington on Tuesday.

Uber shares slid more than 1% in trading after hours.

Uber team:

Over the years, I have learned that at every critical step, it is important to step back and think about the best way to organize for the future. Since the IPO is a past month, we are now at one of these situations and I have discussed this topic a lot with Barney and the management team.

We have made so much progress in the past two years, and Uber has a much better position, both internally and externally. I now have the ability to be even more involved in the daily operations of our larger companies, the Rides and Eats Main Platform, and I've decided that they should report directly to me. This will allow me to be more active and help our leaders solve their problems in real time, while ensuring that our vision of the platform becomes a reality.

Given this, Barney and I agreed that the role of Chief Operating Officer no longer made sense and he decided to leave Uber. Barney is a talented businessman and I can not thank him enough for all his contributions that allowed us to go to the IPO. Under his leadership, we focused more on launching our driver and driver loyalty programs; Improved customer experience by eliminating tens of millions of faults through ContactLess100; and strengthened the essential partnership between our product / technology and business teams. On a personal level, I appreciated his strategic mind, his analytical skills, his unwavering passion and his efforts for our mission. Barney will stay until July 1st to help me make the transition.

With this change of COO role, I decided to make some additional changes:

Mac, one of our most experienced and talented leaders, will take care of Global Rides' business and will report to me. Pierre, Troy (CommOps), Gus (Security and Insurance), Ronnie (U4B) and Mike (Product Operations) will report to Mac. Pierre will now lead International Rides, adding Latam to his field of application, in addition to the EMEA and APAC regions, under the responsibility of George Gordon. Sarfraz Maredia, who will assume the United States and Canada Rides, will continue to report to Mac, while Brooks Entwistle will assume the acting leadership of Rides' Mac business development team.

Jason and the Eats team will also bring me back directly. And Zhenya Lindgardt, who recently joined Uber from Boston Consulting Group, will report to me and assume a new role in the platform's strategy and customer engagement, aimed at optimizing our platform in order to realize its full growth potential and stimulate product commitment.

Finally, it is becoming increasingly clear that it is crucial for us to have a coherent and unified speech for the benefit of consumers, partners, the press and decision-makers. So I decided to combine our marketing, communication and policy teams into one, led by Jill. Given this, Rebecca and I agreed that it made sense that she moved on to something else. At the time of Rebecca, she set up our first global marketing organization and helped present the best aspects of our brand during our IPO. I am so grateful for his energy and enthusiasm over the last 9 months and wish him the best of success.

Since marketing is so important to our business and as our brand continues to be challenged, I have also decided to unite all marketers in the following areas: Performance, Product, Rides, Food, Safety, ATG, Freight, Nemo and Employer Brand. Since joining Uber almost four years ago, Jill has been instrumental in solving some of the toughest challenges as a business. She is an excellent team builder and is always committed to doing what she does best for Uber. To allow Jill to spend more time on marketing, she asked two established leaders to integrate: Matt will lead Global Communications and Justin, global policies, both reporting to Jill.

There's never really a good time to announce such departures or changes, but with the IPO behind us, I felt it was a good time to simplify our organization and prepare for the future. 'to come up.

As always, I will be at All Hands Tuesday (from our DC office) to answer your questions. Until then, I ask you to support the leaders who are mobilized for the society and to keep the course on the essence!

Uber on,

Dara

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