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After the release of Apple's results for the second quarter of 2000, Timothy Arcuri, an analyst at UBS, publishes a new investor note covering the iPhone application in China. According to UBS, the performance of the iPhone has improved significantly in April.
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According to Arcuri, iPhone sales in China were down 3% in April from the previous year, a clear improvement over previous months. According to UBS, iPhone sales fell 66% on average in December, January, February and March of this year. The data is based on the sales data of the government smartphones.
The UBS analyst attributes this improved performance of the iPhone to the "overall strength of the market" in China. The Chinese smartphone market grew 6% in April, after declining in 9 of the last 10 months.
This improvement is due to the overall strength of the market (smartphones in China have risen 6% after falling in 9 of the last 10 months), as well as slightly easier composition.
It seems, however, that the Chinese smartphone market remains a bit stronger than Apple (29% growth month on month, against 19% for Apple) and that Apple may have lost a few more shares, although difficult to read . in monthly data because there are seasonal factors.
Arcuri says May will be an important month for the iPhone in China. As trade tensions between the US and China are growing again, Arcurci warned that this could affect the sentiment of Chinese consumers:
One of the reasons cited by the Apple CEO for improving the situation in China is the boost of consumer confidence through the easing of trade tensions between the two countries. However, in recent days, trade tensions have intensified and it is interesting to check if this affects the sentiment of Chinese consumers.
The Trump administration on Friday increased tariffs on imports from China, but so far Apple has been sparred. This, of course, could change at any time – and could thwart the rise of Apple's iPhone sales in China.
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