[ad_1]
Roshen increases its share in the European market
In the domestic market, the share of the company is 25-27%. In addition, an annual increase in exports of its products of a third.
The head of Vyacheslav Moskalewski noted that the main importers of Roshen products are Bulgaria, Romania and Poland.
"We increase each year by 30% [Експорт зростає] because of Eastern Europe," Moskalevsky said.
He estimates Roshen's share of the Ukrainian market at 25-27% and states that the company is the largest player in the domestic market.
In this case, Moskalevsky rejects allegations of monopoly.
"How can I be a monopolist? Do not worry that Kraft, Nestle works in Ukraine? They're taking 100% of the market, is this normal?" – He said.
Many Moskalevsky confectionery manufacturers do not consider competitors as they work in the "cheap segment".
"The segment of Zhytomyr ( Zhytomyrsky Lasoschi – Ed) is a cheap candy for the villagers.We are not their competitor," said Moskalevsky
.
At the same time, according to Moscalevsky, Roshen Corporation's most popular product is caramel. According to him, the Kremenchuk factory produces 10 billion pieces of caramel a year.
News from Correspondent.net to Telegram. Subscribe to our channel https://t.me/korrespondentnet
Source link
