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Chinese competitors could deprive Samsung of first place in the world for the sale of smartphones in the near future.
In the past two weeks, there was interesting news and apparently unrelated to Samsung:
However, in all three events, there is a probable and most logical explanation. The company is afraid of losing market share. And the main struggle for the global share is likely to evolve in the Indian market, whose perspective we have repeatedly mentioned.
In the world, smartphone sales are not progressing. But there are individual countries where the need for a huge and potential market, too. India, other emerging countries of Asia, a number of Latin American countries and Africa.
The Battle of India Samsung recently lost Xiaomi: the population is poor here, is interested in cheap equipment and has many alternatives. However, this does not mean that Samsung is not trying to regain its first place. The strength of the brand is still preserved, sales channels too. Therefore, the smartphone on the Android Go is a good asset in the fight against the bold Chinese competitor playing in the low segment.
The fact that the flagship sales are below expectations is not a big deal for Samsung. As Mashable writes, it's still a big figure – it's time. As we have already said, this does not really undermine the business of the company, which wins mainly on the components – these are two. And slow down flagship device sales occurs at Apple, too – there are three. The reason for the latter is simple: the life cycle and the price of a smartphone grow, buyers do not see the interest of updating or updating the models of previous generations, they are still morally obsolete. The flagship buys the most loyal and paying public.
Upper segment – the most interesting for manufacturers. There is the biggest margin. Inexpensive models help capture market share, although Samsung is well sold and flagship. But if the upper segment is prosperous, on average in the same Xiaomi, Honor and other Chinese brands are already in very good positions, then there is only hope for the state-owned enterprises which are in demand in developing countries
the company is about 1%, even if a small fraction of the big cake is not bad.
It is obvious that the Korean giant does not want to repeat the history of India, which is becoming more and more attractive every day. in turn, stimulates production in the countries, It raises import duties on components and peripherals. Xiaomi, to reduce the cost of appliances in this market, has opened its own factory here.
Samsung will also be able to reduce the cost of its smartphones at low prices through the factory (flagships, in addition, their company will also produce in a new factory). And for an ultra-sensitive Indian audience, every penny is very important. It will be the largest production in the world, which will collect 120 million models a year.
Also, to further seduce unlucky buyers, the company will launch smartphones on the Go Android and will thus be able to compete with other sellers. , which produce smartphones on this operating system.
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