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Samsung Electronics and LG Electronics are changing their smartphone manufacturing policy early in the competition. From 2018, they introduce a "shotgun policy" – letting out the maximum number of smartphones per year, by analogy with a shotgun, in which a lot of lead blows at once. Previously, these manufacturers focused mainly on high-end models, but this has led to a decrease in their market share, according to analysts Digitimes.
Only in the first half of 2018, Samsung and LG respectively launched nine and eight new smartphones. This figure does not include phone models that have been added for individual markets. For comparison, Samsung and LG each produced about 11 models a year in 2016 and 2017.
The smartphone's shotgun policy is expected to help businesses stay in the smartphone market, which is shrinking overall. In the first quarter of this year, it decreased 3% year-over-year. According to Strategy Analytics analysts, Samsung's worldwide share declined in the first quarter of 2018 to 22.6%, while it was 22.7% a year earlier. LG during the same period decreased by 3.3%. Apple's share rose 14.4% to 15.1%, Huawei gained 2%, reaching a general level of 11.4%, Xiaomi doubled its results to 8.2%.
Huawei, Xiaomi and other Chinese brands could undermine sales. first-tier manufacturers, particularly in Asia and Europe. Huawei has shipped more than six million units of its new P20 since its launch in June. That's 81% more than the P10 from last year. The P20 has a Kirin 970 CPU CPU, a triple camera and supports applications based on artificial intelligence. At the same time, it costs less than the flagship Samsung Galaxy S9.
The results of the Xiaomi Mi 8 Fresh are also impressive – a million pieces in the first 18 days of sales. Among the features of the Mi 8 is a 6.21-inch screen, a Qualcomm Snapdragon 845 processor and a 12-megapixel dual-core camera. The LG V35 ThinQ is approximately the same, which costs about $ 300-400 more.
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