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On July 19, Corteva Agriscience ™, DowDuPont's agricultural division, introduced a new Brevant ™ sperm brand (which will replace Dow Seeds®) in Ukraine, as well as a new multibrand strategy for its seed business.
Tim Glenn, Vice President of Global Seed Business Platform Corteva Agriscience ™, Ukraine – an important market for the company in terms of both seed production and plant protection products. A new multi-brand approach will allow Corteva Agriscience ™ to significantly expand access to innovative genetics and seed technology.
Serhiy Harin, Business Manager in Ukraine, Belarus and Central Asia Corteva Agriscience ™, introduced products to the Ukrainian market. In particular, it is an innovative remedy, as well as a new drug N-Lok ™ Max – an inhibitor of the nitrification process, designed to prevent soil ammonia nitrogen. Its application will allow farmers to optimize nitrogen supply. In addition to the new corn, sunflower and rapeseed hybrids, which the company will be offering to farmers in the 2019 season, Sergey Harin has announced the launch of a new Breve – Brevant ™ brand in the domestic market [1]. 19659004] Brevant ™ and Pioneer® will serve as the foundation for our seed business. These brands differ in various aspects, including the product portfolio, the sales team, and unique distribution solutions. We are confident that this approach will ensure a steady increase in our presence in the Ukrainian seed market in the coming years, "said Sergey Harin
Etienne Buke, Deputy General Manager of Marketing Europe, Middle East. East and Africa Corteva Agriscience ™ Modern global practice involves the diversification of brands that companies offer to their customers – in fact, it opens up the possibility of providing both different products and services – now this practice is coming to Ukraine. [19659004] "We strive to combine the outstanding achievements of Dow and DuPont and better serve our customers with a differentiated and enhanced product portfolio," commented Etienne Buke
Volodymyr Pershuta., Brewing Seeds Sales Manager, Ukraine, said that this brand has not been launched from scratch Ukrainian farmers already know this Some of the products will now be presented under a new brand. In particular, under the harvest of 2020, Brevant will spend the entire portfolio of Pioneer winter rapes. And under the 2019 harvest, the new brand already offers 19 corn hybrids and 9 sunflower hybrids. Some are brand new and some have already gained popularity among farmers under the Pioneer or Dow Seeds brands.
It was also noted that DuPont Pioneer and Dow AgroSciences will continue to implement the program, groceries and service obligations for available seed orders. 
Reference: Corteva Agriscience ™ is currently an agricultural subdivision of DowDuPont and, as of June 2019, will become an independent trading company. The unit combines the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences. Corteva Agriscience ™ offers manufacturers the most comprehensive portfolio in the world, including some of the best-known agricultural brands: Pioneer®, Encirca®, newly introduced Brevant ™ Seeds, and award-winning pest control products, while introducing new, safe products to the market. market. wallet
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