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Samsung has announced a drop in its revenue, while Huawei is leading the Chinese market and will even outperform Apple. The biggest smartphone manufacturers are waiting for changes.
In recent years, the main players in the global market of mobile electronics have been Apple and Samsung.
One of China's largest smartphone manufacturers, Huawei, aims to surpass the best world champions this year.
Samsung's today's report confirmed the previous concerns of South Korean brand analysts about declining revenues and net profits
Probably, the decline in sales of the flagship S9 has led to the fact that For the first time in a long time, Samsung has been forced to recognize a partial loss of interest for its products.
Nokia Nokdeune for Samsung
The second quarter report of 2018 shows that a series of record increase in quarterly revenue com Samsung showed a little worse numbers.
If in the first quarter of this year, Samsung's total business figure rose to about $ 54 billion, it dropped nearly $ 2 billion in the second quarter of 2018. [19659003] loses summer and similar data for the past year – in the second quarter of 2017, the company also received $ 2 billion more. In simple terms, the numbers have dropped 4% over the previous year.
At Samsung, these changes explain the decline in sales of the key smartphone of the year – the Galaxy S9, released in full spring. Earlier analysts have said that this model is the worst-selling in the Galaxy S series since the launch of S3 in 2012. How much the Galaxy S9 has managed to sell – not reported.
has not asked for this quarter and another important business – the sale of Samsung display panels. The report indicates that during this time, the need for flexible OLED panels (which, in particular, it uses the iPhone X) and supply LCD screens, has fallen.
Samsung expects product demand to rise again in the second half of the year Huawei's seven-step milestone
While Samsung is ashamed of the sales statistics of its smart phones, Huawei has something to brag about
Huawei now accounts for nearly a third of the Chinese market, one of the most important for global manufacturers.
A telecommunications giant who makes Huawei smartphones and smartphones. Honor, beat Samsung's records from 2013, and only the second quarter of this year has been able to put 28.5 million technology units.
Probably, the success of the company was brought by the budget models of honor. In the last quarter, more than half of Huawei's shipments came from Honor smartphones
More than half a year into 2018, the company has shipped 100 million smartphones and is about to do sensation of here the end of the year. As Huawei's representatives said last week, in 2018, they aim to release at least 200 million smartphones and to outpace Apple.
"Earlier, Huawei reached the 100 million package mark on December 22, 2015 September 2017 Since this year, we have reached this goal for only six months now, we are now targeting 200 million yuan. units by the end of 2018, "said Richard Yu Chengdong, head of the company's mobile segment, . According to IDC, last year, Huawei delivered a total of 153.1 million smartphones and Samsung entered the global market with 317.3 million units. Apple managed to release 2015-215.8 million iPhones and pushed its iOS right between two Android from South Korea and China.
How will this year be distributed this year – it's hard to say since Huawei has already reached half of the figures last year Samsung continues to grow, despite insignificant losses in the second quarter
Despite a 3% drop in iPhone shipments early 2018, the company was able to market 52.2 million smartphones over the first three months of the year
. another 41.8 million smartphones, and analysts generally expect pos stubborn growth in both profits and hardware sales by the end of 2018.
But, do not forget the political game of US President Donald Trump. The trade war between the United States and China has not yet affected Apple's production line, although at any time, Trump may break its promise and continue to charge additional fees for iPhone [19659003] And still unknown to the fate of Apple smartphones. , which must be presented in a few months. As previously HB wrote, the price drop of one of the new iPhone models could be attributed to a switch from Qualcomm's microprocessor supplier to Intel.
The network has already expressed its fears that the updated iPhone has poor performance. maybe lose part of the audience.
In addition, earlier, Huawei's competitors introduced improved graphics processing technology for mobile gaming. Turbo GPU is expected to increase the efficiency of 60% graphics processing, while reducing energy consumption by 30%.
The updated version of the GPU Turbo technology has already received the flagship of the Honor Note 10 budget that will help it to compete with the upcoming iPhone X 2018.
that the end of 2018 will put everything at its place, but more or less accurate conclusions can be made even earlier – after the presentation and analysis of the new autumn iPhone. Then it will be clear if Huawei will be able to attract Apple and Samsung dissatisfied customers this year, or the three companies will share the audience as before.
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