The Top 5 Categories of Goods Most Actively Purchased by Ukrainians on the Internet



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Ukrainians spend an average of 1,515 UAH on the Internet. They often buy equipment, clothing, shoes and cosmetics. This is demonstrated by a study of GfK.

This is what segodnya.ua magazine says

Thus, as we have already mentioned, Ukrainians often buy home appliances and electronic devices over the Internet (about 52% of buyers online purchase these products). Digital technologies are also popular: smartphones, tablets, laptops, computer accessories, etc.

See also: Digital day: how many Ukrainians buy things over the Internet

The 5 items most often bought by Ukrainians on the Internet:

  1. Consumer and Digital Technologies – 52 % of purchases
  2. Clothing – 45% of purchases
  3. Cosmetics and perfumery – 34% of purchases
  4. Footwear – 30%;
  5. Gifts and accessories – 25%.

As the researchers found, the decision to buy Ukrainians is quite fast: yes, almost half of the purchases were made on demand. By the way, Ukrainians buy clothes on sites more often than residents of the Czech Republic and a little less often than residents of Poland. For example, in Poland, the number of online shoppers reaches 39%, against 23% in the Czech Republic.

More information on events occurring in the world of technology, gadgets, artificial intelligence and space, read in section Techno

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