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ASUS announces the resignation of its managing director, Jerry Shen. He has been in charge of the company for 11 years and will be leaving the company as of January 1, 2019.
He will be replaced by Chief Information Officer S. Yu Xu and Global Customer Support Manager Samson Hu
]. The sale of the ASUS ROG Phone gaming smartphone debuted in Ukraine
Along with the announcement of the resignation of Jerry Shen, the company also announced plans to change the development strategy of its mobile business. At the same time, ASUS will focus on publishing gaming products and devices for the most demanding users. This could mean that the company will turn away from the Zenfone range, which has allowed it to position itself as a niche in the budget segment of the smartphone market. However, until now, ASUS has made no official announcement regarding the Zenfone range.
The focus on experienced gamers and users is the result of targeting the highly profitable market for professional games and cyber sports by the company. In addition, ASUS is well known as a company specializing in PC products and games. So it makes sense to focus on creating smartphones for games. The company's range of models already has a ROG Phone gaming smartphone, which has received good reviews from both observers and regular users.
ASUS will focus on gaming smartphones.
One of the reasons for the decline in interest shown by ASUS for the segment Budget smartphones is the competition that keeps growing. As head of the company, Johnny Shin, said in an interview, the budget and middle segments of the mainstream mobile phone market are "a bloody battleground".
Also read: iPhone XR and Xiaomi Mi Mix 3: 2018, flagship smartphones
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