Apple and Samsung lost demand for their products



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  Apocalypse of smartphones: Samsung and Apple make disappointing forecasts for 2019
Apple and Samsung have lost demand for their products. Photo: oligarh.media

By early 2019, the gadget market for mobile devices is expected to fall. Smartphone manufacturers are expected to reduce their profits due to weak demand.

The huge demand for smart phone users has resulted in an increase in the supply of manufacturers and every two or three months, new flagship models appear on the shelves. But such a race for mass buyers has played a bad joke with many large companies, writes techno.nv.ua.

In the beginning, sales dropped to Apple. The company said that it was reducing the production of the three models of the latest iPhone range (XS, XS Max and XR) due to weak demand. From October 2018 to January 2019, Apple's stock price fell 65% (from $ 230 to $ 150 per item).

READ ALSO: The iPhone Xs Max exploded in the pocket of the user

Later, the head of the mobile unit Samsung DJ Koch publicly acknowledged that the company had recently deteriorated in the global market. Analysts expected Samsung smartphone sales of $ 56.2 billion, and the manufacturer now plans a decline of $ 4.5 billion.

Net income, meanwhile, will also decrease by $ 2.7 billion, against $ 9.7 billion in particular. The decline in sales highlights the low popularity of low-cost phones and mid-range models, competition with the flagship brands Apple and Huawei, and the failure of some models, such as the Galaxy Note 9.

Even the Chinese Huawei, which opened in 2018 bypassed Apple by the number of smartphones sold, now occupied

Samsung has registered the new brand Star 10 in the United States and Europe. The first device of this brand can already be presented at CES 2019 in January. Earlier in the business, there was a line of smartphones called Star. It was immediately assumed that Star 10 designated a new model. But the description of the brand is much broader.

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