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The marketing directors of the well-known brand that manufactures hair care products have decided to impress their buyers with an unusual approach to advertising their products. For a new campaign, they kidnapped a thick-haired adult girl and a one-year-old baby
For the first time in the history of Pantene shampoo, the child had become the face of Advertising campaign. The one year old girl has gained great popularity after the result of the big screen collaboration. Now, Pantene Shampoo presents a baby under the pseudonym Baby Chanco.
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The child became popular after the first picture of the page on Instagram. About 100,000 people began to look at her immediately and, after the publication of Pantene's ad, the number of her "strides" rose to more than 300,000.
Pantene / Instagram / @babychanco
Baby Chanco is famous for its black hair, which has an extraordinary density, as for a child of 1 year. About six months ago, the girl wrote to People, saying that she could become the face of the Pantene brand. Representatives of the marketing department decided not to miss such an opportunity and listened to the recommendations of the famous magazine.
Baby Chanco Advertising Pantene / Instagram / @babychanco
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