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Gillette
Gillette advertising, which refers to startup, #MeToo motion and toxic masculinity shared ideas on the Internet.
A short film of a shaving company called "Faith". plays with the famous slogan "The best that can have a man", which becomes "The best that can become a man".
The company wants men to call each other "responsible".
- A radio station in the United States withdrew the famous Christmas song from the show: she was harassed.
- An actress accused Weinstein of being at the center of a sexual scandal.
Some of them welcomed the announcement made in order to update the company's slogan for 30 years. but others say that Gillette is now "dead" for them.
In 48 hours, an ad has been viewed more than 2 million times on YouTube.
The clip now contains 23,000 favorites and 214,000 negative messages, and their number is constantly increasing.
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Gillette
People like the British reporter Morgan Morgan Piers, said that they boycott Gillette products with the message of a new advertising campaign
The advertising company asks: "Is this the best man possible?" before showing images of abuse, sexual harassment, sexist behavior and male aggression
Next, they show examples of superior behavior – for example, when men prevent such acts from occurring in public.
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Gillette [19659014] Image caption
In an advertisement, a man stops another who was thinking of hanging on to a woman on the street
The comments on the video are mostly negative, viewers say they will not buy more Gillette products and that advertising is a "feminist propaganda".
"In less than two minutes you have managed to push your biggest group of buyers. , – wrote an angry spectator.
Many Twitter users are also disappointed with the new Gillette campaign.
"I've been shaking since I was 12. Since the beginning, I have enjoyed Gillette – because it's something my father used, and now I will never use it ] Gille tte, as well as and my father For two, we were your buyers for 50 years. "
" Gillette made it clear that they did not want doing business for I used Gillette's blanks as they sent me a free sample on the day of my 18th birthday, but I will not buy them anymore.
] Gillette, owned by Procter & Gamble, also launched a call to apologize videos.
But the brand believes that the new ad conforms to his scream and says that he believes to the "best of men"
- Cristiano Ronaldo has denied the allegations of rape
- Miss America will no longer be a bikini competition
"Calling court, removing any justification for bad behavior and supporting a new Gary Kumb, president of the company, said Gary Kumb, president of the company.
Kim Gerih, director of the advertising agency Somesuch, who had already made his mark in 2015 took off p klamnu Sport England campaign called "A girl can."
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Gillette
Advertising Encourages Men to Act with More Respect and to be a Positive Example for the boys.
Gillette collaborates on the Building A Better Man project to reduce male abusers and the American Boys and Girls Club, which helps young men develop better social and communication skills.
The company will also donate $ 1 million a year to US charities to support men in the next three years.
But, in addition to her negative reaction to the brand's new message, she is also commended for attempting to participate in the debate about what it means to be a modern man.
"Advertising Gillette Condemned is Sexual and harassment and intimidation, and also emphasizes:" Some of the men do everything right now. "But there are still many men, who are always ready to perceive it as an attack on" normal male behavior "and to consider advertising as the desire to cut everything under a comb. invaluable. "
" Thank you Gillette who took the opportunity to drink ] " Put your slogan on something important and important. authentic. This discussion should take place. Why are there so many complaints about this advertisement when it demonstrates Is there a positive and negative side to masculinity? "
" We knew that the idea of participating in the dialogue on "modern courage" would imply a change in the way we think and represent people, "adds Garry Cumbs.
]" Gillette will act immediately and will review all content according to specific standards to ensure that the ideals of respect, responsibility and style in the ads we publish, as well as the images we place on the social network, in the terms we use are fully displayed. "
" For us, the decision to publicly declare our convictions and, at the same time, to emphasize that the men who do all right is an easy choice that is changing. "[19659005] Beware of Newsbeat to Instagram Facebook and Twitter .
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