The court deprived McDonald's of the Big Mac brand all over Europe



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Supermac's Irish fast food restaurants won McDonald's against the use of the "Big Mac" brand throughout Europe.

BBC News

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The European Union Intellectual Property Office ruled that McDonald's & # 39; 39; s had not proved the true use of the contested mark as a hamburger or restaurant name

In 2015, Supermac had been trying to expand its business in the UK. and in Europe. However, this decision was halted after McDonald's was successful on the similarities between Supermac and Big Mac.

The managing director of the Irish company Pat McDonough notes that the current victory allows his company to register Supermac in Europe as a brand. 19659004] This is not the first time that McDonald's appealed in court because of the title prefix. Thus, in 2013, the European Court upheld the decision that Singapore-based MacCoffee was receiving unfair advantages from the US fast food giant with the prefix "Mack."

Recall that on January 15, at a reception at the White House, US President Donald Trump was cared for by fast-food players from the Clemson Tigers team who won the national championship students. After the suspension of the government in the country, many White House leaders were forced to take unpaid leave.

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