McDonald's lost the exclusive right to the Big Mac brand in Europe

McDonald's loses a complaint for the Big Mac brand in the European Union / photo flickr.com

The Office of Intellectual Property of the European Union (EUIPO) has deprived McDonald's of one of the world's largest fast food chains of exclusive rights in this market the Big Mac badge

Read also McDonald's to sue Ukrainian society under the trademark McCorn – Mass Media

According to Fox News, the company loses a lawsuit against the fast food network Irish Supermac. Supermac will be allowed to expand its network throughout the UK and McDonald's will no longer have the right to own the Big Mac brand in the European Union.

Supermac can now expand its franchise across the UK and name any food for sale Big Mac, writes the edition. McDonald's has attempted to prevent the expansion of Supermac into the European Union. At the same time, the US company argued that consumers would confuse Supermac's name with the Big Mac cult burger, reports RBC.

During the process, Supermac was referring to the legal tactics of Mcdonald's, who registers brand names and "stores them in the war that pitted them" against competitors "

The decision of the EUIPO is based on the fact that McDonald's has not brought the proof of the actual use of the Big Mas brand. "Clearly, EUIPO does not have any proof of the actual use of the Big Mas brand." did not consider that using Big Mac on behalf of burger was sufficient evidence that Mcdonald's actually used this mark. "

Supermac can now use the Big Mac name for its products. Mark which was now withdrawn was originally provided by McDonald's for use in the European Union in 1996.

In 2015, Supermac attempted to expand its operations in the United Kingdom and into the United Kingdom. Europe, but the development of the network was stopped after a judicial defeat: McDonald's succeeded to prove the similarity between Supermac and Big Mac names.

It is not known if McDonald's will have the right to appeal.