Comfort and speed: ATB called the main service priorities – news from the economy

The most powerful network in the country is investing in the extension of the convenience of its stores

According to recent studies, the culture of the Ukrainian consumption is gradually growing. In particular, it is a retail sector. In our country, most inhabited areas still do not meet the generally accepted European requirements for the commercial real estate sector in terms of number of inhabitants (even Kiev does not reach the norm). In other words, it would be possible to assert the precepts of retailers, not buyers. However, this is not true. Recently, the list of customer requirements for stores has expanded. From now on, the price policy, the location, the quality and the nature of the range are not the only ones. Ukrainians want to make their purchases in the most pleasant conditions.

The answer to their questions is the activity of the ATB network. This company pays great attention to the convenience and pleasure of a visitor in the stores. This feature is valid for all network markets, but is particularly visible in the refurbished stores that people call "black ATB" for their dark-colored modern design. "One of the company's top priorities is the modernization of commercial network stores." ATB updated is a kind of experimental platform in which modern retail, construction and energy saving solutions are The opening of such outlets is not the beginning of the development of the current concept of discounters.The company tries to expand the area of ​​stores, teach products, offer greater comfort buyers, "says Boris Markov, chairman of the board, general manager of ATB Corporation

Those who have already had time to visit the updated network stores understand what is being said. It's really convenient here. Large passages between the baskets make it possible to break several trolleys. The departments themselves are organized with the utmost care so that buyers do not forget to put in baskets of commodities and related products. The interior design is pleasant to look at and the navigation is easy to understand, even for those who have come here for the first time. However, these people should be rated little. For example, do you know many people who have not visited ATB yet? Currently, it is the most successful trading network of our country, with 3.5 million daily buyers throughout the Ukrainian territory.

The company's management insists that providing a real comfort Only external changes are not enough for visitors. A lot of money is spent to do the "internal filling" at the level of global standards. "As the experience of the European retail industry shows, the introduction of advanced technologies, concepts and practices is a new trend in discounter format development, alongside European leaders such as Lidl and Aldi, ATB considers this orientation as a major investment activity in the years to come ", – stresses Boris Markov. His thesis is illustrated by an example of the same updated ATB. "These stores have the latest generation of refrigeration and freezing equipment.The latest lighting system, built on the basis of LED technology, has implemented insulation, heating technologies and energy recovery, which can reduce heating costs by 70% and do not affect the formation.The price in the traditional stores of the retail chain and in the stores of the new concept is absolutely identical, "adds the CEO of ATB.

Growth in quality and speed of service in a context of improved performance RTU most outlets promotes consumer culture. As a result, such investments by the company not only act on the network itself, but also on the image of the entire sector.

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