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Apple plans to reduce the cost of iPhone smartphones in several states where national currencies have seriously weakened against the dollar. This was announced by Apple's Tim Cook on Tuesday, Jan. 29, informs UNN.
As noted by Cook, in countries where the exchange rates of national currencies have fallen against the dollar over the past year, the price of the "iPhone" has apparently increased more significantly ".
According to the president of Apple, employees of the company "conducted an assessment of macroeconomic conditions on some of these markets". As Cook explains, the result is that Apple "has decided to return to prices more in line with local prices last year" to boost sales.
According to the publication, this is the second case in 12 years when the company cuts costs for the flagship product. iPhone smartphones. Cook did not specify the country concerned. Apple officials, as the agency said, have previously said that national currencies weaken against the dollar, including Russia, Turkey and Brazil. The company also recorded a decline in iPhone sales in China.
Previously, we knew that Apple had reduced the production of three iPhone models of the latest range: XS, XS Max and XR
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