How Starbucks wants baristas to talk about Howard Schultz



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If a customer wants to know if the former CEO of the coffee company plans to sit, the baristas may say, "Howard's future plans depend on him."

If people quarrel about politics, employees might try, "We respect everyone's opinion, our goal is simply to create a warm and welcoming space where we can all come together, as that community, around a good coffee. "

The guidelines, obtained this week by the Huffington Post, were sent to employees as part of a longer, regular weekly update. This version included tips and other tips for answering questions about Schultz's new book, "From the Ground Up", about his personal story and his stint at Starbucks.

The company sometimes uses weekly communication to help employees navigate difficult conversations, a company spokeswoman told CNN Business. For example, the company gives advice on how to speak with customers who ask personal religious questions when announcing the holiday cut.

Schultz spent several years at the helm of Starbucks. He rose from CEO to executive chairman in 2017 and stepped down as president last year.

He is seriously considering running for the presidency of the country as a "centrist independence" in 2020. Democratic critics say Schultz – who was a Democrat but has since left the party – can help re-elect President Donald Trump is there candidate.
  How Howard Schultz Directed Starbucks Tells Us How He Could Lead America
Schultz Does not Thinking That He's Right a potential race will affect Starbucks or its employees. "Starbucks is as healthy as ever in its history," he told CNN's Poppy Harlow.

Kevin Johnson, current CEO of Starbucks, wrote an open letter to employees on Monday.

"We will inevitably ask many of us if the company supports a possible candidacy for Howard 's presidency," wrote Johnson. "As a society, we do not participate in national political campaigns, and nothing changes for Starbucks."

For Starbucks, it's important to be a "third place" between home and work where customers feel welcome, even if they do not buy anything.
Starbucks uses guidelines and training to help employees promote this environment. After two black men were arrested while waiting for a friend in a Philadelphia Starbucks, the company's executives apologized and organized racial prejudice training to prevent such incidents. do not breed.
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