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Google has, without its knowledge, changed the privacy policy of its account holder services. The browsing history of the browser can now be compared to the personal data of the Google Account Holder.
The Nex Web resource indicates that when Google purchased the DoubleClick ad network in 2007, company founder Sergey Brin said that confidentiality would be reserved for the search engine giant's "priority number". One in the implementation of promotional products. "
To read: Curious about the day: Google suppressed the translator's advertisement by making a manifest error in Russian
How did DoubleClick work in recent years? For almost ten years, the DoubleClick database has been processed lyadu web pages stored separately from the personal data of users that Google receives from Gmail and other accounts.
When Google changed the privacy policy? But as it is appeared in the summer of 2018, the company changed the terms of use of its services.According to the updated privacy policy, the history of the browser views can be likened to the personal data of the Google account holder. The detailed "portrait" thus created allows advertisers to display targeted advertising in light of the individual preferences of individual users.
The fact that the Doubl data eClick is not associated with information to identify a person was a very important argument. It was the limit between tracking down and maintaining the visibility of privacy. And it just fell,
– said the director of the geography department at Georgetown Law Center Paul Ohm
Why Google changed the privacy policy? Google representative Andrea Favil posted a statement describing Google's change in privacy policy. to the "smartphone revolution"
Read also: Who is Mark Zuckerberg: The story of the success of the youngest multimillionaire in the world
"We have updated our advertising system and its associated controls for adapt them to the Today, Google uses: on many different devices, the change is optional and if users do not subscribe to these changes, their experience of using Google services will remain unchanged ", has declared Favil.
How to protect your data? Due to changes, you must sign in to your Google Account and opt out of customizing ads and tracking settings in the Data & Personalization menu.
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