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KYIV. December 6th UNN. A Google employee mistakenly launched an advertising campaign that could cost the US company $ 10 million. Tass announced that he was transmitting UNN.
"A Google trainee showing how an online advertising system works on the network by mistakenly clicking on this key, so the test ad was an empty yellow rectangle., Appeared on many sites in the United States. United and Australia, where she was active about 45 minutes ", – reports the media.
As the edition explains, the situation is further aggravated by the fact that the campaign employee has launched an advertisement on an open exchange, where to buy and sell a commercial with a real-time auction, at a price approximately 10 times higher than the market average.
And the order placed by the trainee provided for the payment of 25 cents per thousand views of advertisements, the cost of renting the entire advertising space being significantly lower and 2 to 4 dollars.
Depending on the resource, an error could be observed only after three quarters of an hour. Meanwhile, Google ads have released many mobile sites and apps. The company has already promised to offset the costs of those who have placed the test logo.
"An advertising training exercise resulted in an error that resulted in a real cost for the sites, the publication of the advertisement in less than 45 minutes, as soon as this unintentional error became known. , we quickly worked to stop the advertising campaign ", – quotes Google Publishing. It will not cost anything to a company whose business figure is about $ 60 billion a year. According to sources, the language could potentially be about $ 10 million. The fate of the trainee and his curator is not reported.
Remember Google Inc. President and CEO Sundar Pikey announced changes in company policy due to staff's dissatisfaction with management's position on sexual harassment.
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