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Apple is creating incredibly popular devices and is one of the leading IT companies, but many are convinced that this brings nothing really new to the market.
Bernstein's analyst, Toni Sakkonagi, agrees with this point of view. He believes that Apple Corporation invests insufficient funds in innovation – especially against competitors.
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According to Tony Sakkonagy, although last year, Apple spent 12, 7 billion dollars for research and development , this is not enough
Note that last year, the company focused on this trend more than invested in new products from 1998 to 2011 when the iPhone, iPad and iPod. However, the company is giving less money than its competitors to innovation, although this is a huge sum, considering Apple 's profits. In comparison, the company spends only 5.1% of its research revenue, while companies with the same gross margin account for about 10%.
Apple no longer considers the innovative company / pixabay
Apple Corporation takes the top position in terms of market capitalization among US tech companies, but the cost of research and development is only sixth
Inability to produce other blockbuster, perhaps the most disappointing in the context of the scale of business and resources of Apple. It needs significant investments in research and development to continue to implement innovations for its broad range of products and especially services, says the analyst.
We now know that Apple is working on unmanned cars and augmented reality glasses. Introduced Apple iPad Competitor
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