[ad_1]
Subscribe to our FB page
What if sales fall?
In its latest financial report, Apple announced that iPhone sales had dropped 15% over last year. Previously, Apple had lowered its earnings forecast by $ 9 billion for the first quarter of 2019 because of the small percentage of users who wanted to buy a new iPhone to replace the old one.
A few months earlier, Apple had begun to intensively promote the exchange of its iPhone. XR and iPhone XS. The agreement was followed by temporary promotions and important banners on the sites, as well as emails to users of old models of iPhone, signboards in stores and articles. containing recommendations on the App Store. An unusually aggressive tactic for Apple in order to increase sales.
Journalist Mark Gurman revealed additional details on Apple's new tactics. According to him, the company insists on the technical staff of the official service centers to force the purchase of new iPhone users with devices having expired the warranty period.
Heads of service centers require advertising on the iPhone XR in the centers, on the site, to inform about the recovery program and make sure that experts suggest users to replace the smartphone with a new.
[ad_2]
Source link
