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The search engine DuckDuckGo has accused Google's competitors that their search engines are showing different results for different people in private browsing mode.
Google therefore manipulates the search results based on your personal data, analysts analyze DuckDuckGo.
In practice, this means that links are moved up or down or added to Google search results. We thus form a sort of information bubble based on Google's algorithms
The filtering bubble is particularly damaging for the search for political subjects. Indeed, hesitant and curious voters turn to search engines to get information about candidates at this critical time when they have an opinion about them. If they receive unilateral information, this can have a significant effect on the political results collectively.
"Google claims to have taken steps to reduce the problem of filters, but our recent research shows that this is not the case … a study of people who simultaneously introduced the same search terms, we have found that most participants saw the unique results achieved for them, "said experts from DuckDuckGo.
Volunteers were asked to capture three pressing social issues in Google's search string: traffic control from Roe (gun control), immigration (immigration), and vaccinations (vaccination). As a result, even in incognito mode, 62 sets of different references were received. These differences can not be explained by changes in Google's location or time, Google sign-in or changes to Google's test algorithms for a small subset of Google. ; users.
On the first page of Google search results, some members of the experiment showed links that they had not shown to others, even in incognito mode. The results in the news and videos also differed significantly.
As a result, in some cases, the image of the world perceived by a person via the Internet can be very different from reality and, for everyone, this image will be his own.
The output of the study The code of their analysis is published on GitHub
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