[ad_1]
HTC Taiwan President Darren Chen confirmed rumors that the company plans to change the strategy of its smartphone division. He said that HTC would not produce cheap smartphones with a low hardware charge. In the near future, the company will focus only on flagship models and gadgets for the mid-price segment with an attractive fill.
According to the company's management, the new strategy will increase sales, increase HTC's market share and ultimately help generate revenue through the sale of smartphones.
In September, the company's revenues were approximately $ 45.2 million, a decrease of 54% from the previous year. Revenues decreased slightly compared to July 2018, when HTC posted the worst results in 15 years. Experts note that even the recent release of the flagship smartphone U12 + has not helped to improve performance. The HTC business figure for the first eight months of 2018 was about $ 600 million, a 54% drop from the same period in 2017.
Despite the new strategy, HTC today introduced a budget smartphone Desire 12S on the Snapdragon 435 platform with an NFC module under $ 200.
[ad_2]
Source link
