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HTC plans to reload its smartphone sales strategy in the first half of 2019, focusing on mid-range and high-end models.
According to HTC Darren Chen, this will help improve profitability market share.
Read also: HTC intends to focus on 5G and artificial intelligence
In accordance with this policy, the company will continue to expand its U12 range in 2019 and extend its life cycle Chen series pointed out that the U12 + is still one of the best dual camera solutions, supports recording 4K / 60p video and can offer quality sound
Chen also reported that the first batch of his smartphone with Expansion 1, launched in early December, was exhausted, adding that the company was developing a new strategy and a new business model to further promote smartphones with a blockbuster.
The head of the company assures that the model HTC U12 Life with 128 GB of memory has good demand among buyers.The head also hopes that the success of the flagship product will repeat the new Des Iire 12 with the Qualcomm Snapdragon 435 8-core processor and the 13-megapixel front camera. , while the competitiveness of the range is improving thanks to the release of the new version of Vive Pro and a separate Vive Focus. HTC also plans the use of a more aggressive approach to cross-sectoral interaction and content to promote their virtual reality headsets.
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