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Roshen Corporation "does not drift off the line" Kiev cake "because of the incessant demand for this product among the residents of Kiev.
The head of the confectionery company Roshen Viacheslav Moskalevsky said in an interview to the economic truth
" Products and brands having lived 50 years, units. This mark (Kiev cake – red) lives. Although a lot of strangers, he is wildly surprised: how can you eat a dish so fat and sweet. Honestly, it is very caloric. I do not know how one can eat it " – Moskalevsky said.
The company's president said the company would not refuse him to instill a healthy lifestyle for shoppers ] then I produce it. Who can try the "Kiev cake"? The inhabitants of Kiev Maybe Odessa, Kharkiv .All. The habit of eating cakes is a purely Kiev variant ", was -he says.
Moskalevsky added that Kyiv occupies 70-80% of the total sales of cakes. "A cake is a variant of Kiev. In Lviv, people eat cakes.For them, a cake is a huge cake", a- he said.
At the same time, the writings were removed from the product line. "The eclectic conversations are more than consumers, we periodically change the range, and three or four years ago they were sold. there was an increase in sales, then the product gets bored, then it disappears and everyone starts to ask where it is, but when he has laid, everyone is gone, "said Moskalevsky .
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