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A special blocker will be installed in the Chrome browser to remove noncompliant ads. This will lead to a veiled ad that misleads people.
Starting July 9 this year, the US company will release its company plug-in intended to block ads in Chrome browsers. The blocker is available for a year, but only in the United States, Canada and Europe, but it will soon spread to the rest of the world.
It should be noted that Google's exclusive advertising blocking program is not similar to standard solutions. The app will only block ads that do not meet the Coalition's standards for better ads. According to published information, Google will block only the most aggressive types of ads, namely: large pop-up ads, self-pop-up ads, ads with timer to view the site , banners representing more than 30% of the screen and changes made to the background.
According to the Coalition's rules for better ads, if someone sells you, but does not fix an invalid ad for 30 days, Google Chrome will not run any ads anymore.
Technology and the rule have already manifested themselves positively. in Canada, United States And this Europe. As reported by Google, most website owners have managed to improve their resources. According to some information, only 1% of the sites studied today have been filtered.
In any case, some analysts are certain, saying that Google could remove all ads from the Internet. The fact is that the company enjoys its monopoly position in the market. Since Chrome is the world's most popular browser, the ad-blocking solution will appeal to the entire industry. Sites will be forced to follow the rules and not expect other users of the browser.
In addition, the decision to get rid of Internet advertising in the usual sense of the company can be resolved in the near future. According to experts, Google can create paid services for its advertising. Of course, this will positively affect the user experience with the network, but at the same time disturb the balance of the Internet industry and may lead to the Appearance of veiled advertising that will mislead people.
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