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On January 8, 2017, HMD Global, whose mission is to reinvigorate the Nokia brand in the mobile device market, launched its first smartphone under this brand – Nokia 6.
The Nokia brand will it reach the target set at the beginning of the year? In the TOP-5, the largest smartphone vendors for 3-5 years, they say, will post the time (by the way in Europe, Nokia is already among the top five manufacturers). But in those two years, the company has been an unprecedented success, so we can say that even though HMD Global is on the right track.
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. The market is 70 million Nokia smartphones. In addition, 56 million of them were bought by men over 35 who had already bought Nokia brand products. It is unclear how HMD Global has been able to obtain these statistics, but we must also take into account the many markets in which the company's aircraft are sold.
At the moment, the company is not ready for the flagship decision.
HMD Global confirmed that its main successes came from more affordable smartphone models, while sales of high-end models leave much to be desired. This explains why HMD Global is in no hurry to release a real flagship smartphone. Now that the first model, worthy of the flag bearer, is considered a Nokia 9. Five major aircraft are expected at the end of this year or early next year.
According to HMD Global, Nokia 6.1 is the best-selling model. The Nokia 7 Plus and Nokia 3.1 models also use "incredibly" high demand. Unfortunately, the manufacturer does not give the exact figures.
HMD Global will continue to focus on a price range of between € 300 and € 400 for HMD Global, meaning that HMD Global will continue to focus on the medium-sized Nokia 7.1 and Nokia. In addition, the company plans several marketing campaigns in various segments, including cybersecurity, which, she hopes, will help attract the youngest audience to the Nokia brand.
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