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Samsung and LG have decided to implement a "rifle policy" to alleviate the loss of revenue from smartphone sales – they will publish as many new models as possible.
See also: Samsung intends to enter the best telecommunications equipment manufacturers
According to Strategy Analytics, in the first quarter of 2018, Samsung and LG action has decreased in the smartphone market. At the same time, Xiaomi, which releases the new smartphone every few weeks, has doubled its market share. Huawei and Apple have also been able to improve their position in the smartphone market.
Earlier, Samsung and LG focused on flagship smartphone lines where margins were significantly higher than those of entry-level models. But in the future, the situation will change. According to informed sources, the two Korean companies intend to launch new smartphones in all segments. For this reason, it is planned to strengthen its positions in different price segments in different parts of the world.
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