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Unfortunately, Sony Mobile did not bring any new smartphones to CES 2019, while Don Mesa's vice president easily talked to reporters and introduced them to the manufacturer's plans.
The company has developed a new strategy to develop and regain its competitiveness. . Don Mesa, in particular, did not have recourse, but promised that the first fruits of the work we will see at the MWC 2019.
Most likely, the company has bet on its new flagship product, the Xperia XZ4, which will debut at the MWC. According to the president, they intend to improve mobile cameras. According to rumors, the Xperia XZ4 would be the first device maker with a triple main device.
But the traditional flagship product, the Xperia XZ4 Compact, supposed to have a good "fill" and a compact size, probably should not wait. Later versions are not popular, Sony plans to abandon this line.
"We stay at Compact for a long time because of its ease of use – there is always room for different sizes, but people want a lot more space for content," Don Mesa said.
2019 is expected to be the year of the 5G, but Sony will not rush with the release of such devices. The company wants to wait for full deployment of the fifth generation networks, after which it will occupy 5G smartphones.
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